Christy & The Moon Tide Collective

Strategic
communications

We look beyond the pressures of consistently producing outputs to develop strategies that speak to the very heart of your organisation’s purpose. This work is grounded in an inquiry into the relationships in which you want to invest, the movements you want to build and the people you most desire to serve.

Cases

Communications Strategy

South Africa

Client: Sexual and Reproductive Justice Coalition (SRJC)

In a nutshell: Communications strategy designed to be contextually responsive and informed by the needs and vision of the coalition.

The challenge

The SRJC was going through a leadership transition period, which was seen as an opportunity to make changes to some of the ways the organisation worked. We wanted to shift the communications focus at the time from outputs, published ad hoc, to sink into a deeper connection with the organisation’s purpose, and how strategic communications could serve to realise it.

Take Back The Tech! website

Global

Client: Association for Progressive Communications (APC)

In a nutshell: Content development and restructuring for the Take Back The Tech! website.

The challenge

Take Back The Tech! (TBTT) is a feminist call to action against technology-related gender-based violence founded in the global South. 

Over the last decade, APC has hosted the programmatic and communications work of the Campaign, including its website. Due to the rapidly changing nature of technology and its socio-political implications, many of the information pages and practical resources shared on the website since its inception were by and large outdated. New content across all pages needed to be designed, developed and written.

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